Salesforce Canada

As companies grow, their needs will change, and so will the benefits that matter to their employees. The best way to stay in sync is an ongoing, active dialogue where they can share what kind of experience they hope to have at work, and even what they want their lives to look like outside of work.

When you tell a story, you increase your chances of connecting with your customers and making more sales. Use the tools and tips in this infographic to shape your stories and improve your bottom line.

What is the value of each of your existing customers? It’s likely you know exactly what that value is, based on historical data and both short- and long-term projections of average revenue realized from your customers.

Top of the funnel (or TOFU) content ensures that a company is reaching the largest addressable market possible.

Take a look at the list of rules below. Even if you disagree with some of them, bring them up in your next sales team meeting to discuss with your reps.