Salesforce Canada

When revolutionary change like AI — or the internet or social media — barrels through the marketing industry, it’s easy to be left behind. Here are four ways you can take to implement AI at your company.

There’s nothing like a website redesign to bring out the inner art director in almost everyone in an organization.

A persona is a reliable and realistic representation of your key audience segment that’s based on research. Many businesses will have multiple personas based on different customer segments.

A product demo briefing is just the starting point in any sales training, of course, and in a well-run firm this won’t be the moment reps will hear about the product for the first time.

As we get closer to the summer, the number of conferences and events in almost every sector begins multiplying faster than flowers in the average garden.