Salesforce Canada

It may take some practice, but storytelling is also a lot more fun than having to come up with the same kind of generic pitch customers and prospects have heard from all your competitors.

Make the search process shorter, no matter what type of persona they are, and see how much faster they’ll turn from a a mere browser and into a paying customer.

These are five different ways companies can use information to shift the thinking -- and maybe even the culture -- of service teams towards their customers.

Learn about role-based content marketing, where you develop assets with someone overseeing a specific function in the business as the intended target audience.

The rise of CRM in modern businesses mean sales managers have to think about the data-driven ways their reps need to work