Salesforce Canada

The more you pay attention to word of mouth marketing results, the more likely you’ll be able to improve them -- and achieve the kind of reputation that turns an SMB into one of Canada’s fastest-growing companies.

You can’t force customers to speak up, but you can always show you’re eager to listen and engage in a dialogue. And no matter how that discussion plays out, the data you collect in Sales Cloud will be richer for it.

Think about what you or your customer service team might hear and the customer outcomes that they’re thinking about in the background.

While some of the ideas that follow are more mobile user-friendly, they don’t necessarily require more time, effort and expense than developing sales enablement content “the old fashioned way.”

There are many different theories about consultative selling and how it should work, but let’s keep things simple by breaking them into three general phases.