Salesforce Canada

When companies get buying intent wrong, it’s not only a waste of marketing resources -- it can jeopardize the likelihood of a customer considering you the next time around.

Explore these 5 ideas that might be gentle but helpful enough to grab the busiest clients’ attention.

Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels.

These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.

Look at what most SMBs in Canada are doing instead -- and why it could be creating even more headaches than they realize: