Salesforce Canada

Creating an effective sales and marketing strategy starts with a target that is focused and allows you to make the right decisions about where to invest your time, talent and other resources.

Few firms proactively establish a “future of work” strategy. More often, there is a particular trigger or tipping point that requires companies to rethink their traditional approach to getting things done.

If a picture is worth 1,000 words, shouldn’t a well-designed infographic be worth a lot more?

Getting that first “yes” from a customer is hard enough that many sales pros might not want to take the risk of going too far and pitching additional products, services or features.

If leaderboards are used to their fullest potential by sales coaches, everyone should come out a winner — the reps, the customers and the organization as a whole.