Salesforce Canada

The best customer service agents just have a certain way about them, but using these traits in a call centre doesn’t mean they transfer easily to social media.

There are three primary ways to move a prospect through the pipeline. This infographic shows you how—and why.

The core of every great pitch is arguably about supporting customers with products and services that not only help them keep standing, but grow even larger. That may make the notion of “tripwire” sales and marketing sound a little mean-spirited, but it’s not.

Creating videos for B2B customers doesn’t have to have Hollywood-style production values (not that this could be within budget for most Canadian small and medium-sized businesses anyway). Just keep in mind the following before you hit “record” – and especially as you prepare to hit “play.”

You know your headline is important. But how do you write it? This infographic shares best practices and tips on how to create a great headline.