Salesforce Canada

There’s a lot less risk in being a “fast follower” of tech trends versus being an early adopter. Yet the chance that those tools will become commonplace in your industry — and possibly become part of your customer’s standard expectation — means lagging tech trends can pose the greatest risk of all.

The role of marketing is very clear: generate awareness and demand for a company’s products and service. The role of customer service is equally clear: ensure customers are happy with what they’ve bought and resolve any questions or problems.

Hey Whipple, Squeeze This! is required reading for some marketing students. Read on to learn how a few of its principles can be applied to sales, too.

A pie chart will not close many deals. Bar graphs may elicit a yawn from customers and prospects. Handfuls of stats sprinkled through a pitch deck may simply look tacked-on. This is not the way you tell a compelling story with data.

Marketing experts tout the merits of “channel orchestration” - an approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions, that when added together make up an individualized customer experience."