Salesforce Canada

Not everyone is a born actor, but make no mistake: selling involves a degree of performance where a customer is shown the possibilities of a better future. And to do that well, you’re going to have to practice.

The stats back up the facts: Canada is the top spot for start-ups. Its people, economy, and other factors make it one of the best places in the world to start a business.

If call centres were the only places where you needed to document customer service issues, Canadian small and medium-sized business would have it pretty easy. After all, as the recordings often say, calls can always be recorded for quality assurance purposes.

The next time you're presented with trend information about the market you're serving as a sales team, think through a few areas to determine whether it's worth your while and if so, the best way to move forward.

By this point in the year, many organizations are either just about to host an annual gathering of their sales teams or have already wrapped it up. As with any conference, however, it’s easy for most of it to get forgotten once you get back to your desk.