Salesforce Canada

Do staff ever need help resetting their passwords? When it comes time to upgrade or purchase new technology for the company, do you make the final call? Congratulations! You’re not only an SMB owner, but a chief information officer!

"Now calm down, young lady. It's not my job to handle that. To be honest with you, you're wrong." Those two sentences are chock-full of phrases that spell doom for any company that wants to excel in customer service, according the experts. They are culled from a recent blog post on Forbes that tried to hone in on the worst things people working in call centres or other channels can say to clients coming to them with a problem.

The obvious concern, of course, is how the average SMB can find, train (or even afford) a demand generation consultant if they're only working with a handful of people in their entire sales group. The answer lies in understanding more about what the role encompasses and how it could be applied successfully within your environment.

There’s probably always a hope, at least when the employment contract is being signed, that every new hire on the sales team will turn into a star. And by “star,” we’re talking about someone who not only meets their quota, but brings in net new business, collaborates well with the marketing department and is generally so self-sufficient that they need only the most high-level management touch.

Content marketing is an important tool for your sales team. Used well, it can help salespeople move customers through the pipeline and close sales faster.