Salesforce Canada

There’s a good way and a bad way to make a cold call in sales, or to make a pitch with an existing customer. The same is true for using video as part of the sales process, except that few people, other than Michael Litt, know what those best practices are. The founder and CEO of Vidyard, whose

For many businesspeople, the word “audit” isn’t a pleasant one. It may send flashbacks of long, monotonous hours sorting paperwork and begrudgingly entering data into a spreadsheet. Content audits aren’t particularly fun either, but they’re definitely worthwhile. While a content audit isn’t a

When a movie director yells “Lights, camera, action!” the goal is usually to create something that entertains. To Michael Litt, however, the rolling of a camera could be an equally powerful opportunity to sell. Litt is the co-founder and CEO of Vidyard, one of Canada’s hottest startups (and a

A brand can be defined as “a name, term, design, or other feature that distinguishes one seller's product from those of others.” Sounds simple enough. But is that what a brand really is? Consider this alternative definition from best selling author Seth Godin: “The set of expectations, memories,

Try saying “cloud computing in Canada” five times fast. It’s no “Peter Piper,” but it’s difficult enough that you might find yourself forced to slow down. That’s okay, though— much like deploying cloud computing, it gets a lot smoother with practice.  According to market research firm IDC,