Salesforce Canada

There is a reason why Dragon’s Den has become one of the most popular TV programs in Canada, and it’s not just the wisecracks from the judges. It’s that moment when a budding entrepreneur takes the huge risk of pitching a concept for a product or service which they believe will become wildly

Metrics are a big element of marketing. But while numbers and trends are insightful, it’s what we do with that information that truly matters. In this year’s State of Marketing report, Salesforce surveyed more than 5,000 marketers across the globe to glean insight on top priorities for 2015 across

The most widely adopted Internet social network isn’t Facebook, Twitter, or LinkedIn: It’s email. More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one

Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and

Over the last 16 years, Salesforce has led the way for customers and the industry through major technology shifts. First it was cloud. Then social, followed by mobile and now data science.