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Some companies are searching, grasping, hungry for just a few more leads. Other companies are generating an avalanche of leads. Neither scenario is ideal, and in both cases organizations will face the same challenge. No matter how many leads you’re generating, the trick is determining which

She’s fearlessly moved to new countries where she didn’t speak the language, taken on roles for which she had little previous experience and eagerly dove into learning about new technologies. Suffice it to say that Elodie Martinez has no problem trying new things. It’s one of the many attributes

Companies need to serve customers based on the specific expectations the customer has. Learn how to identify customer expectations and meet them.

It’s the inevitable question — almost an accusation, really — that will often get lobbed at those responsible for content marketing at some point in their professional journey: “We’re creating all this stuff, but does it really make a difference in terms of our actual business?” Even if the

Companies often work hard to design a logo that will be not only attractive, but deeply memorable. They want something so distinctive that just glancing at it on a sign or in an ad will remind their target market of who they are, and hint at their unique culture. This is the same thing a “brand

You may not know exactly what makes a great sales rep, but you know what you like. If that phrase sounds familiar, it’s because it’s a take on an old adage about the world of fine art. Some people may not have a background in art history, for example, but they have no problem choosing a painting

That fancy hotel lobby with multiple check-in stations is there for a reason. So is the lounge stocked with food, drinks and comfortable furniture that an upscale airline sets up in the airport. These aren’t just elements that help such companies stand out and attract future customers. They also

There’s a lot of overlap between different sales terms: leads, pipelines, forecasts, funnels, and more. This helps explain why these can be challenging concepts to grasp for people who are just starting their sales.

Find anyone who might possibly be a customer. Ask them to buy something. Insist they make a purchase, even if they waver at first. Leave them alone if they absolutely refuse. This, unfortunately, is the sales methodology in many organizations, even if it’s not quite described that way. And

Remember that band — the one that was so good but so under-the-radar it seemed like your little secret? The one you’d go to see play in nearly-empty venues but cherished because you felt among the few who could truly appreciate their artistry? If you ever loved such a band, and if it ever rose from