Salesforce Canada

Between customer meetings and industry events, sales pros are often out of the office, but that’s a lot different than knowing you’re rarely going to see them at all. If you’re managing a sales team or are the owner of a small to medium-sized business (SMB), you may have gotten used to stockpiling

Nothing about the traditional concept of a cloud ever made it seem like something that could support a business. An angel, maybe, but not a business. Light, fluffy, almost ephemeral — clouds were something you looked at only to daydream, rather than build and grow. Unless you had a parachute, you

Whoever came up with the phrase “work-life balance” must have been someone who knew all about the teeter-totter experience that defines the life of an entrepreneur. If you’re trying to grow a small business when you’re married with a young family, for example, you might often find yourself torn

Pop quiz: What do you do with a hammer? The answer: hammer something, like a nail into a piece of wood. What about a saw? Easy — you use it to saw something, like maybe that same piece of wood into which the nail was hammered. Now it gets tougher: what do you do with a marketing platform?

There are plenty of posters, laptop wallpapers or even fridge magnets that extol the virtues of great customer service. Maybe some of them are visible in the office where you work. They might say things like, “Customer Service Is Not A Department. It’s Everyone’s Job,” or “Customer Service Is Not

There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn. In its earliest days, LinkedIn came across

Everyone is familiar with the saying “time is money,” but a lot of business executives may not realize the exact relationship between the time it takes a customer to go through the sales cycle and their ability to achieve their annual financial goals. When companies start making forecasts, for

Some companies are searching, grasping, hungry for just a few more leads. Other companies are generating an avalanche of leads. Neither scenario is ideal, and in both cases organizations will face the same challenge. No matter how many leads you’re generating, the trick is determining which

She’s fearlessly moved to new countries where she didn’t speak the language, taken on roles for which she had little previous experience and eagerly dove into learning about new technologies. Suffice it to say that Elodie Martinez has no problem trying new things. It’s one of the many attributes

Companies need to serve customers based on the specific expectations the customer has. Learn how to identify customer expectations and meet them.