Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening?
Small and medium-sized businesses can use purpose-driven marketing to help define who they are in their customers’ minds, and establish a more meaningful relationship than one based solely on purchasing transactions.
If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.
Entrepreneurs are ambitious by nature and tend to think big. As their vision is realized, however, they may need to add on a few of these other “more is more” concepts in order to make the SMB they launched sustainable.
Most small and medium-sized businesses start out with a web site, an e-mail newsletter and some social media accounts. Before you know it, though, your digital footprint might start to look too big for your company’s own good.
Earning trust is about making a commitment to your team. Once earned, however, it becomes one of the most value assets you bring to running a small business.
Here are some ideas on how specific kinds of on-site research results could power the way you nurture demand and drive engagement in prospects and customers.
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