Salesforce Canada

Getting the average sales rep to use technology tools can sometimes be an uphill battle -- unless you’re talking about email.

Being the subject of a case study doesn’t just have to be an act of kindness and generosity. It can also be a way to build your own brand in a subtle way.

Many organizations have already recognized that social listening tools provide valuable data that, along with tools like Service Cloud, can help address or solve customer issues more quickly and effectively. What may not be immediately obvious, however, is what exactly you should be “listening” for.

Customers and prospects may find the details of certain events will fade from their memories not long after they’re back at the office. A sales pro that uses an event to help them succeed, on the other hand, will prove unforgettable.

There are simple “test and learn” campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective.

When marketers tap into the right emotions, what is sometimes a nerve-racking process of researching and selecting a product or service becomes fulfilling -- as will the process of creating content in the first place.

Rage comes at a real cost for companies. It’s not just the toll it takes on service agents, but the bottom line. Not only might an angry customer not come back, but they could convince others to avoid bringing their business to you based on their bad experience.

This is a good time to do a bit of myth-busting about AI for SMBs, because there is a real difference in some cases between perception and reality.

When companies get buying intent wrong, it’s not only a waste of marketing resources -- it can jeopardize the likelihood of a customer considering you the next time around.

Explore these 5 ideas that might be gentle but helpful enough to grab the busiest clients’ attention.