Salesforce Canada

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the

Log in to Twitter and look at what shows up in your feed. Now blink. By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember. This same exercise will play out pretty much the same way whether you try it

Unless they’re being particularly direct — and feel compelled to proactively further your professional development as a salesperson — you’ll rarely hear a customer say something like, “You’re not actively listening to me!” The consequences of failing to develop active listening tend to be less

By April Oman, Senior Vice President of Customer Engagement For the last 20 years, our unofficial motto at D2L, a Canadian-headquartered education-technology company, has been “changing the way the world learns.” We’ve been steadily delivering on that motto year after year, growing into a global

There’s no short and simple answer to how businesses should lead through the changes we’ve experienced over the past few months, or what their customer experiences should now look like. It’s a topic that demands a more in-depth discussion, and there may be no better person to lead it than Matt