Salesforce Canada

When owners of small and medium-sized businesses come back to the office after a meeting or other appointment, the last thing they’re going to want to see is a pile of messages waiting on their desk about customer service issues.

A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most of us can be sure about is that its growth will only continue over the next 12 months.

Even once sales reps are on social media, though, the tricky part is figuring out which articles, blog posts, white papers, webinars and other content they should share with their followers, and how. These 10 tips should make that job a little bit easier.

We all know that what goes up must come down—which is fine when you’re talking about the law of gravity, but more painful when you’re talking about sales performance.

When customer service is at its worst, it becomes a cycle that goes a little something like this: a customer buys or pays for something, is disappointed, comes back, gets angry, and may carry a little disappointment even after problems are resolved.

If you only have an hour of the sales team’s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.

For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to “content marketing” may already seem hard enough, but don’t let Jessie Coan’s concept of a content scientist intimidate you.

It’s customary this time of year to start sending out holiday cards or even a friendly email wishing customers well as they begin to enjoy the season. Hidden underneath that good cheer, though, is the worry that things will start grinding to a halt as more people leave for vacation.

Most of us are familiar with the “carrot and stick” concept of motivating people with something they might like, but Sandra Butler has taken it to a whole new level.

You've heard of UX: This Blogtober article clarifies what it is and why it's important for websites.