Salesforce Canada

It doesn't matter if you're an extrovert or an introvert, or which four letters are in your personality profile. Anyone can be a successful salesperson.

One of the things that may have initially put off Canadian SMBs from using social media to connect with customers is the fear of having to constantly keep up with all those posts. Twitter chats are a great example of how to get a lot done on social media in less time.

Sales teams are taking and making phone calls all day. They have to respond to a slew of urgent emails. There are often sudden – and potentially challenging – meetings with customers. It’s not the easiest job in which to practice “mindfulness.”

What is lead-to-revenue management? Learn how it can benefit SMBs and how to get started.

It seems almost unfair to ask sales professionals to think about training and development at this time of year. After all, having spent the last 12 months trying to land new customers and close more details than ever before, this is traditionally when they should be taking a well-earned break. Based on what customers are saying, however, they may not have much time to prepare for the challenges 2016 will bring.

Even if you haven’t been able to start getting in shape by the end of January or achieving some other personal New Year’s resolution, there’s a higher chance of doing better with your professional goals, thanks to marketing automation.

When sales reps look to the new year, they probably think about the new customers they hope to win, rather than how the tools they use will change. Yet the future of CRM could wind up having a lot to do with how they’ll grow their base in 2016.

When owners of small and medium-sized businesses come back to the office after a meeting or other appointment, the last thing they’re going to want to see is a pile of messages waiting on their desk about customer service issues.

A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most of us can be sure about is that its growth will only continue over the next 12 months.

Even once sales reps are on social media, though, the tricky part is figuring out which articles, blog posts, white papers, webinars and other content they should share with their followers, and how. These 10 tips should make that job a little bit easier.