We all know that what goes up must come down—which is fine when you’re talking about the law of gravity, but more painful when you’re talking about sales performance.
When customer service is at its worst, it becomes a cycle that goes a little something like this: a customer buys or pays for something, is disappointed, comes back, gets angry, and may carry a little disappointment even after problems are resolved.
If you only have an hour of the sales team’s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.
For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to “content marketing” may already seem hard enough, but don’t let Jessie Coan’s concept of a content scientist intimidate you.
It’s customary this time of year to start sending out holiday cards or even a friendly email wishing customers well as they begin to enjoy the season. Hidden underneath that good cheer, though, is the worry that things will start grinding to a halt as more people leave for vacation.
Most of us are familiar with the “carrot and stick” concept of motivating people with something they might like, but Sandra Butler has taken it to a whole new level.
Eight out of 10 readers never make it past the headline. Before you publish your next blog post, make sure you have every key element from headline to CTA.
There are few sure bets in marketing. An email campaign may fall flat if few customers open the message. Traffic to a web property may not grow as expected. That’s why, for modern marketers, predictive intelligence may be as close to forecasting the future as they’ve ever gotten before.
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