Salesforce Canada

Jason Whissell is a people person. When he isn’t coaching his son’s hockey team or inspiring the local lacrosse minors, he’s bringing people and processes together to make BlackBerry a force to be reckoned with.

If the art of finding new customers and growing a business were a rock concert, some of the best marketing teams have served as a warm-up act, and sales has been the main attraction.

Think of the following as a sort of quiz. It’s easy to tabulate the results. If you say “yes” to more than two or three of these areas, you’re not just succumbing to “busyness” — you’re at risk of drowning in it.

In what will be the first in an ongoing series of posts that explores the future of manufacturing in Canada, we recently spoke with NGEN Chief Strategy Officer David Fransen. This interview has been edited and condensed.

If you’re new to social listening, talk with your team about some of the following guidelines and how you can tailor them to the processes and procedures you’ll put in place for your company: