Salesforce Canada

Arguably the hardest step of the writing process is putting down those first words and completing a first draft. But what's next? How does a business take the first draft of content to the next level? Editing is the clear next step, but there are a variety of other actions that can push the

Photo by Elvert Barnes Although lots of sports analysts and commentators are making big predictions about what will happen when the New England Patriots face the Seattle Seahawks at Super Bowl 2015 this Sunday, there’s only one sure winner: the companies who capitalize on the sales and marketing

Customer service isn’t just about dealing with complaints. Providing excellent service starts at the incarnation of a product or service. Good service models are often built in to a brand early on rather than as a post-launch afterthought. Beyond closing a sale, the purpose of customer service is

If you want to sum up the way Canadian marketers are facing their collective opportunities and challenges in 2015 as a one-word status update or a hashtag, you could go with: #Invested. That doesn’t just refer to the dollars Canadian organizations are putting into marketing products and services

We all want the moon on a dime, but when it comes to online marketing, things can get expensive fast. What’s a cash-strapped business to do? In the online marketing world, you get what you pay for. Thankfully, there are smart ways to cut spending, stretch each dollar, and improve returns, all

Ten Useful Activities That Take Less Than 20 Minutes a Day Done right, LinkedIn can be a boon for your prospecting efforts. But it’s best to avoid the feast or famine mentality: diving in and investing six hours a day for a week straight—polishing your profile, asking for recommendations, and

Developing customer profiles, sometimes referred to as customer personae, is a hot topic.

Everyone loves mobile. For years now, mobile has been the up-and-comer for on-the-go reading and searching. While all types of devices are used to access the web, 47 to 60 percent of email is read on a mobile device. It's more important than ever for brands to figure out how to make their emails as

Wouldn’t it be great if Canadian SMBs had some kind of search engine that told them what technology products and services they should purchase to help them grow? The Digital Adoption Compass, which was launched a few weeks ago by the Information and Communications Technology Council (ICTC), is a

Sales, marketing, and customer service professionals love referring to CRM as a technology solution—and with good reason. Average improvements among Sales force customers reflect favourable returns: a 36 percent increase in sales productivity, a 25 percent increase in sales pipeline, a 26 percent