Salesforce Canada

Of all the technologies that influence the future of work, hiring managers say artificial intelligence (AI) will be among the most transformational. Already, this technology affects our lives in a multitude of ways. From banks using anti–money laundering algorithms as they filter transactions to

Content marketing may never replace traditional forms of marketing like advertising, but it can be a fantastic complement -- especially to a small business that uses it to create a competitive advantage.

If you’ve never hired a salesperson before, it’s best to think carefully through all your needs and expectations long before you start seeking out potential candidates.

Though these worlds sometimes seem very far apart, it behooves those running customer support operations in either environment to make sure they look for inspiration and best practices from their counterparts.

The following are hypothetical examples, but they can and do happen within real world startups -- the ones whose customer service prowess suggests we’ll be hearing about them for a long time to come.