Salesforce Canada

The reality is this: you can hire all the “gurus” and “ninjas” you want, but what’s really important for a startup is having people whose job titles reflect the value they’re bringing to the customer experience.

As you survey your addressable market and develop your sales strategy, use the following principles to guide your way in securing those first, big customers:

As more customer experiences happen primarily through digital channels, and with increased expectations around the timeliness and quality of responses to their issues, customer service agents need to blend a mixture of technology, data and more specialized talent.

One of the surest ways of demonstrating you’re taking in what a customer says, however, is to take it all down -- in other words, becoming a world-class notetaker.

Once a startup is launched and has reached a certain point of growth, these will be the happy memories of the early days you reflect back upon. There is always a risk, however, that some things won’t go as planned.