Are CRM Platforms Just For B2B Companies?
In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even
The Differences Between CTAs in B2B and B2C Marketing
This article will explore how CTAs differ for the two types of businesses, and how to create CTAs that improve click-through rates.