How To Keep Your CRM Platform’s Data Clean
In the old days, it was a filing cabinet that got stuffed so full that no one wanted to risk opening a drawer for fear of what might spill out. Later, it became that shared drive on the corporate network — the one that had folder after folder of documents and spreadsheets that everyone had to wade
An Uncomplicated Walk-Through Of What CRM Platforms Do
If you’re trying to pitch the idea of using a CRM to a person or group that’s averse to trying new technology, ask them to imagine the letters stand for “career redefining moment.” As you walk through the benefits, you can explain that they actually stand for “customer relationship management,” but
What Does Salesforce Do?
Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce.
Why and How to Regularly Clean Your CRM Platform’s Data
If your desk becomes too cluttered, important documents inevitably go missing. Fail to weed through your inbox occasionally and it becomes difficult to separate the email messages that require action versus those that can be ignored. A calendar is only useful as long as the schedule of meetings and
Common Tools (And Their Acronyms) For Marketers
Marketers have two choices: drown in the sea of terminology that reflects how their jobs have changed, or dive in and get into the swing of things.
Are CRM Platforms Just For B2B Companies?
In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even
How to Effectively Implement Your CRM Platform
Let’s review the process of collecting and analyzing data in order to set up a CRM platform for your business, step by step.