By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s
Top customer service teams respond to emails quickly. How can email response templates help service teams work more efficiently?
Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the
Log in to Twitter and look at what shows up in your feed. Now blink. By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember. This same exercise will play out pretty much the same way whether you try it
In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company.
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.
Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —
Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit. Given the prominence of social media
