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The more informed the customer, the better the sale. These 10 questions help ensure the right fit between customer and company.

Many SMBs may not need to be convinced about the “why” of mobile marketing, but get caught up with difficulties around the “how” instead. That’s where it may make sense to take a second look at all those mobile game developers.

The saleperson's job doesn't end when the offer is signed. Now your actions can take your relationship with your new customer to the next level. Here's what to do.

It doesn't matter if you have ten followers or ten thousand: These tips will help ensure your Instagram engagement benefits your bottom line.

For small and medium-sized businesses, determining customer service success is even more straightforward: when customers are truly dissatisfied, they simply don’t come back.

Meetings of any kind should largely be about providing direction, making decisions and ensuring everyone understands what’s most important. They are a filtering process. And that’s never more important when marketing and sales teams sit down together at the same time.

Help your content stand out. Use these three literary devices to improve your writing and guide readers through your content.

Even before you dim the lights or stand in front of the screen, you may notice your customer or prospect’s body language start to change once it’s time to walk through a slide presentation. Some people settle back in their chairs. Others may start casting furtive glances at their smartphones.

Take a look at your sales funnel. Is it working as well as it could be? Read on to learn common misconceptions about—and how to get more from—your funnel.

Ideally, the concept of innovation should offer SMBs the same thing it does to large organizations: new ways of working, serving customers and ultimately growing the business.