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Social media has changed the sales landscape, and companies need a strategy for handling it. Use these tips to refine your strategy and be successful on social media.

Amid the day-to-day challenges of running a company, like trying to grow sales and delivering customer service, it may be easy to forget how cloud-based customer relationship management (CRM) can help contribute to key business outcomes. In that sense, there’s no time like now to look at what the business community has learned about CRM and cloud computing, and then apply it to your organization. Think of it as a grown up version of practicing your A, B, Cs.

When you use data from your CRM in your email marketing, you can guide customers through the sales funnel faster. This article tells you how.

In order for your marketing to succeed, customers have to trust your company. Earn customers' trust and keep it with these customer service tips.

The Internet is filled with advice on how to help parents and children adjust to the back-to-school transition. Some of these tips make just as much sense for those selling products and services as it does for those learning the fundamentals of reading, writing and arithmetic.

Many marketers see a huge opportunity in using video for brand awareness—Especially for those who have massive marketing budgets and a team to create ‘viral sensations.’

Three years ago, the federal government published a report called “The State of Entrepreneurship in Canada,” and while it showed a surge of people launching small businesses at the time, it also indirectly helped explain why customer relationship management (CRM) has become such a vital contributor to their success and survival in 2015.

One of sales managers' biggest challenges is inspiring the people in their department. Use these tips to effectively lead your sales team and build great leaders in the process.

For the fifth year in a row, Salesforce has been named by Forbes as one of the World’s Most Innovative companies.

Live video streaming is not a new technology. But with fresh apps like Meerkat and Periscope, marketers can change their social media game in a big way.