“With multiple sales teams operating out of 16 offices, having visibility into our sales pipeline and a more complete view of our customer relationships was critical to improving our ability to serve our customers and ultimately drive revenue.”
Almost every company relies on data to drive its business, but labyrinths of tables and databases can make it difficult to translate this data into understandable analytic information. Esri Canada, a Canadian-owned company that provides world-class enterprise geographic information system (GIS) solutions, helps businesses, governments and educational institutions make timely, informed and mission-critical decisions by leveraging the power of geography.
Esri Canada’s existing customer relationship management and sales tools were not keeping up with the company’s rapid growth. Customer service, forecasting and sales information was kept in separate silos, making it challenging to analyze its business information easily and comprehensively. Esri Canada needed an integrated and user-friendly approach to keep up with its business momentum. With a large number of employees across numerous Canadian offices, they also needed an employee collaboration and engagement tool to enable instant employee communication.