Since the relaunch of PUMA’s mobile sites in July 2017, they now render and fully load 35% and 69% faster, respectively, resulting in image load times of less than two seconds on the product detail page. Conversion has improved from less than 1% to nearly 1.5%.
“The fact that it’s faster and helps us sell more and we can get to market faster — and that Salesforce has truly as an organization partnered with us —, I can’t tell you how important that is.”
In re-architecting its sites around mobile, PUMA is truly living by its tagline,“Forever Faster.”
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