“With the help of Salesforce, we now know our customers and fans better than ever.”
Salesforce changes the game for fans of The Ottawa Senators
Using Salesforce1, all sales reps have access to important customer information from their mobile devices putting everything they need at their fingertips. This gives them a more holistic view of their clients and access to customer cases from anywhere, anytime.
“With the help of Salesforce, we now know our customers and fans better than ever,” said Chris Atack, Director of Season Seat Membership and Group Ticket Sales. “By combining mobile technology and a 360-degree view of each customer, we are delivering memorable moments that keep fans coming back for a stadium experience unmatched by any other team in the league.”
More recently the Senators started using Data.com which keeps them up-to-speed with the latest information on potential customers. Now sales reps always have the right data, can instantly access top-quality contacts and have leads updated in real-time. This has ultimately increased sales rep productivity by 25 per cent.