“Salesforce helps us accelerate our business. The sales team can now focus on the strongest prospects and ensure these leads are converted into happy customers.”
As well as bringing greater velocity to the sales process, the app has also provided greater visibility. Thanks to Salesforce, TELUS now has a centralized record of its entire subscriber base across Western Canada. Using the Door to Door App, the sales team can tap into this information, check if a household has already subscribed to certain services, and follow up in a more targeted way. “In the past, the teams were walking in with limited customer information,” comments Mason. “Now, a sales agent can visit an existing customer to see how things are going or offer new services and promotions, which are all aligned with our priority of putting the needs of our customers first.” If a household is not interested in any TELUS services -- which include TV, Internet, home phone and wireless -- this can be logged in the app to prevent unwanted repeat sales visits.