Wednesday, 30th September 2020

Salesforce Live: Middle East and Africa

Connect at 9:30 am at your local time.


Blazing a Trail Forward, Together

Salesforce Live: Middle East and Africa is a virtual event for everyone. Our online sessions will cover topics ranging from technology-driven customer engagement, to business strategies and solutions that will help you thrive in the new normal. Explore how to make decisions, collaborate, engage customers, and serve society in the new normal with thought-leadership, practical tips and new technologies from the best in technology and business.

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Meet the Trailblazers

Hear from Trailblazers across the Middle East and Africa who are successfully navigating today’s new business environment, and learn how you too can stabilize, reopen, and grow your business with Salesforce.
With newsroom-style conversations, insightful demos and engaging hosts, Salesforce Live: Middle East and Africa will be a virtual event worth blocking out the calendar for.
Join us in the main news studio for all the great announcements, new trends and customer stories.
Abed El Izmirli
Head of CRM,
ila Bank
Kristof Lukovich
Head of Digital, Beauty
Chalhoub Group
Linda Saunders
Head: EPMO & Digital,
Barloworld Equipment

Opening Keynote

“Our Path Forward, Together”

The digital transformation imperative has never been stronger. Business leaders face more uncertainty today than they have for decades. Different businesses, industries and geographies are operating at different paces, but we are all on a path forward to create a better tomorrow. Join us for a live-streamed keynote to learn from customer Trailblazers including and how they are using the Salesforce Customer 360 to stabilize, reopen for business, and grow in the new normal.


In-depth Learning

Step away from the main stage for more in-depth learning and exploration of products, industry and partner solutions. Join sessions specific to your industry and your role, with demonstrations of the latest products and features you can try for yourself.

Breakout session

Meet our Partners

Need some expert guidance? Drop into one of our partner rooms to learn some more about our products and services.
Engage with Salesforce partners in the campground to hear about best practices, common challenges, and product adoption tips. Get your questions answered by experts in this interactive online session.

Agenda Overview


09:30 Welcome & Pre-show: how-to navigate the event
10:00 Opening Keynote, “Our Path Forward, Together"
11:00     Breakout Sessions streaming live and on-demand
  Middle East & Africa Partners Campground 
Product demos and Q&A
17:00 Event closes