Stop losing revenue in the gaps between channels and systems. Salesforce is the only unified commerce platform for retail — connecting shopper data, AI agents, and real-time workflows to drive conversion, loyalty, and growth.
Retailers lose customers when data is fragmented and AI is bolted on. Agentforce for Commerce is the only platform that closes every gap natively with retail-native workflows, governed AI agents, and real-time shopper context. From pilot to production, no rip-and-replace required.
Commerce Cloud
Power agentic shopping across both owned and syndicated channels to improve customer acquisition and convert more. Provide a 24/7 personal shopping assistant on your storefront and messaging apps, syndicate your product catalogue to social and AI platforms like ChatGPT and enhance your site to be GEO-ready for organic AI discovery.
Automate manual merchandising tasks like sorting rule creation and product categorisation. Get personalised workspaces based on jobs to be down and contextual insights embedded into daily workflows for smarter, faster decision making.
Break the barriers of siloed commerce agents with Commerce Cloud, the platform designed for multi-agent orchestration with deep context and data harmonisation, built on a foundation of trust and governance to support an integrated agentic strategy that scales.
Go beyond keywords to seamlessly connect shoppers with what they want. Agentic Commerce Search uses real and simulated shopper data to deliver real results: a 13% increase in conversion rates and a 17% jump in add-to-cart rates. Power AI-driven discovery across your site and shopper agents.
Point of sale
Build deeper customer relationships. Get a 360-view of customers preferences, loyalty status and purchase history, send digital tear-sheets from a wishlist, and sign up new customers directly in mobile POS.
Give your team access to millions of SKUs and never miss a sale. With real-time inventory visibility, associates can quickly check if an out-of-stock item is available at another store or in your virtual catalogue, ensuring a seamless customer experience.
Unified Commerce connects B2C Commerce with POS and Order Management, all on one unified platform. So you can streamline purchasing, payments, and orders for your customers.
An omni cart architecture allows each line item to have its own fulfilment method including Buy-Online-Pickup-In-Store, Buy-Online-Return-In-Store, Buy-Online-Fulfil-In-Store, Buy-In-Store-Pickup-In-Store, Reserve-Online-Fulfil-In-Store and Omni-Exchange.
Order Management
Use intelligent, agentic skills to dynamically resolve order fulfilment exceptions. Empower operations managers with automated decision-making tools that optimise fulfilment paths and ensure every order meets customer delivery promise.
Cut costs and drive efficient growth with the customer-first, distributed Order Management system built directly into your CRM.
Harness the full power of the Customer 360. Give agents contextual data like order history, customer records, payment terms, service tools — all on one screen.
Increase conversion and build buyer trust by displaying accurate inventory availability the moment a customer engages. Surface real-time stock levels directly on Product Detail Pages or embed availability insights into any channel—including web-based chat and agentic conversations with Salesforce Shopper Agent. By giving customers and agents a transparent view of what is available, you reduce friction and capture sales faster.
Simplify returns with merchandising tools, go fast with headless APIs, and personalise every journey with Agentforce.
Move fast with templates. Launch, set, and achieve goals with Agentforce and boost revenue with connected data.
Cut costs and drive efficient growth with the customer-first order management system.
Drive growth, conversions, and productivity with Agentforce and AI tools. Engage shoppers with dynamic interactions.
Boost shopper conversion with an optimised, flexible checkout experience while eliminating complex integration work.
Bring customer, order, and inventory data to your shop floor with a flexible, mobile-first POS. Move faster with built-in Salesforce integrations and no-code CMS.
Contact us today to learn more about how Salesforce can meet your unique needs.
Partnering with Salesforce allowed us to work on serving the customer and the business problems we’re trying to solve rather than being completely focused on the technology.
AJ SuteraSenior Vice President and Chief Technology Officer and Logistics, Duluth Trading Company
Learn how Salesforce grows revenue and relationships.
Discover insights and thought leadership for the retail industry.
Our portfolio of products, built on the trusted Headless 360 platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail purpose-built for retail.
Commerce Cloud is the growth engine for customer companies. It automates sales across the entire customer lifecycle by embedding AI-driven commerce everywhere, from flexible digital storefronts to embedded apps for sales, service, and marketing.
Commerce Cloud helps brands launch sooner, grow faster, and reach more customers. It crafts AI-powered experiences that drive higher conversions and average order value, improve productivity, and build brand loyalty at every digital and physical touchpoint.
Commerce Cloud includes everything for a complete unified commerce experience: digital storefronts, customer acquisition and loyalty tools, reporting and insights, order management, payments, embedded apps, and AI agents built natively into every workflow.
When choosing the right retail commerce platform, prioritise a future-proof platform that is trusted, scalable and supports international expansion, enabling future growth. Look for a solution architected for flexibility with all the purpose-built tools you need to deliver innovation quickly.
