While many organisations are investing a lot into becoming more data-driven, there is a gap between ambition and reality. Organisations can bridge that gap by considering five key behavioural elements.
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
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It’s not a stretch to say generative AI in email marketing is a hot-button topic. You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future…