CRM Course
Learn everything you need to know about customer relationship management (CRM) with Salesforce's free CRM courses.
About the free CRM course
CRM course overview
This CRM course provides an overview of what CRM is, its main features, and how it can help you strengthen customer relationships, increase employee productivity, and grow your business. You'll also get hands-on training with Salesforce CRM. Our CRM course also covers key concepts like customer data management, sales automation, marketing integration, and customer support.
Summary of our CRM course key topics
- Introduction to CRM: understanding CRM principles and benefits
- Customer data management: organising and using customer information
- Sales and lead management: automating sales processes and tracking leads
- Marketing automation: integrating CRM with email, social media, and campaigns
- Customer support and service: improving customer experience through CRM
- CRM analytics and reporting: using data insights to optimise business strategies
Take the first step with Starter Suite.
Discover the all-in-one CRM for small businesses. Starter Suite brings marketing, sales, service and commerce tools together, so you can grow your business with one easy-to-use suite.
CRM Course FAQs
A CRM course provides education on customer relationship management principles, strategies, and software applications. These courses typically cover topics like customer data management, sales processes, marketing automation, and customer service best practices using CRM tools.
CRM courses are beneficial for sales professionals, marketing specialists, customer service representatives, ecommerce practitioners, business analysts, and anyone looking to enhance their skills in customer relationship management. They're also valuable for individuals aspiring to careers in CRM administration or consulting.
In a CRM course, you will learn how to effectively use CRM software to manage customer interactions, analyse data, and improve business processes. Topics can include an introduction to CRM, customer data management, sales and lead management, marketing automation, customer support and service, and CRM analytics and reporting.
Many CRM courses offer certification upon completion, especially those focussed on specific platforms like Salesforce's Trailhead. These certifications validate your expertise and can enhance your career prospects in the field of customer relationship management.
The duration of a CRM course varies depending on its depth and format. Courses, like the ones available in Trailhead, are broken up into smaller modules, which let learners proceed at their own pace.
Learn more about CRM
What Is Customer Relationship Management?
Understand what is CRM, how CRM tools work, and why businesses use customer relationship management software to improve sales, service and growth across Asia.
CRM For Small Business (Your Complete Guide)
Discover how to effectively implement a customer relationship management system for your small business.
11 Greatest Benefits of CRM Platforms
See the benefits of CRM, from better customer data and team productivity to stronger relationships and growth with Salesforce across Asian markets.
19 CRM Features That Will Benefit Your Business
The right customer relationship management tool can transform your business. Here are the features to look for.
CRM products to power your business
Salesforce CRM
Try the #1 AI CRM
Starter Suite
Find out how to get started fast with Starter Suite our all-in-one solution with email outreach, sales, service, and commerce.
Pro Suite
Take your business to the next level with Pro Suite, the enhanced CRM suite built with marketing, sales, service, and commerce tools
See what’s possible with the world’s #1 agentic CRM.
Start your trial.
Try Salesforce CRM free for 30 days. No credit card required. Nothing to install.
Talk to an expert.
Ask about Salesforce products, pricing, implementation or anything else. Our highly trained reps are standing by, ready to help.
Stay up to date.
Get the latest research, industry insights and product news delivered straight to your inbox.
