To market to millennials, first you have to understand them. This generation makes up 23% of the total U.S. population, and these 17–36-year-olds are a diverse audience. What makes them important to companies, however, is that millennials make up a large percentage of consumer discretionary purchases. This is why you need to know them well, in order to market to them well.
Millennials are connected, social, cautious, and loyal. They’re also omni-channel consumers, which means companies have to be technologically prepared. When you market to millennial consumers, use the data from your CRM and from artificial intelligence to drive your decisions. Reach them on their mobile devices, as well as on social media platforms.
Make word-of-mouth marketing a priority with influencer outreach and a focus on reviews, and be aware that “social proof” is important to this generation. You have to be real and appeal to these consumers’ values. Your best bet is to sell your purpose, not your products and services. Learn more in the infographic below.