The Ultimate Guide to Using Emojis in Email Marketing

 
 
A check mark. An airplane. A star. You’ve likely seen these and more in your inbox as part of email subject lines. Symbols have been a tool in the email marketer’s arsenal for years. Some of them, like a well-placed snowman, have a positive effect on open rates. The simply-drawn snowman is a member of the symbol font family, precursor to today’s colorful emojis. Using emojis in your email subject lines adds humor or playfulness to your message, so consider the tone of your email before inserting a dancing woman in a red dress. A/B testing will go a long way in helping you find out if emojis make your audience more likely to open your email campaigns. Find out more about how emojis affect your email open rate in the infographic below.
 
 

Discover Trailhead and get best practices to use when designing and sending an email.

 
 
Learn why top brands trust Salesforce to help them drive success with email — and how you can manage customer journeys at scale using data from any source.
See insights on successful email strategies from Marketing Cloud customers.
 

Share “The Ultimate Guide to Using Emojis in Email Marketing” on your site:

 <a href="https://www.salesforce.com/products/marketing-cloud/best-practices/ultimate-guide-to-using-emojis-in-email-marketing" target="_blank"><img src="https://www.salesforce.com/content/dam/web/en_us/www/images/marketing-cloud/hub/ultimate-guide-to-using-emojis-in-email-marketing/ultimate-guide-using-emojis-in-email-marketing.jpg" alt="The Ultimate Guide to Using Emojis in Email Marketing "></a> 

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help.