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Direct-to-consumer ecommerce platform storefront for Alpine Group featuring outdoor imagery and winter sale products.

D2C Ecommerce Platform

Connect with customers everywhere, whether you're selling B2B or D2C. Gather more first-party data to deepen customer relationships and test new marketing strategies. Launch a D2C ecommerce platform in new markets to increase revenue and phase global roll-outs, all with Agentforce by your side.

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What can you do with D2C Commerce?

Launch stunning, effective commerce sites fast in any region with easy to use tools, integrated inventory, order management and payments. Make teams more productive and your business more profitable with Agentforce skills that help create personalised customer experiences.

Simplify store set-up and maximise impact.

Effortlessly create a new site using user-tested templates designed for consumer needs, paired with intuitive tools that automate the set-up process.

Direct-to-consumer ecommerce platform storefront template displaying a branded homepage and featured products.

Improve business efficiency with our commerce app, enabling you to access any task in three clicks or fewer, complete tasks in five clicks or fewer and enjoy a streamlined, collapsible navigation.

Image of a commerce dashboard for Alpine Group. Main module shows Your Store Today and Your Tasks. A pop-out side panel shows categories including home, merchandising, engagement, customers, orders, intelligence and more.

Automate order processing, manage real-time inventory and streamline delivery across channels within Salesforce. Enhance customer satisfaction with easy returns, flexible delivery and seamless tracking. Speed up sales with Express Checkout, featuring 1-click purchasing and integrated tax and delivering services.

Direct-to-consumer ecommerce platform checkout page with digital payment options and an order summary.

Agentforce acts like an extra team member, automating routine tasks such as generating personalised promotions, writing product descriptions and proactively acting on data insights. Simplify site set-up, set clear goals and receive proactive recommendations, so you can focus on growing your business.

D2C ecommerce dashboard showing store performance, product and inventory data alongside an Agentforce chat.
Direct-to-consumer ecommerce platform storefront template displaying a branded homepage and featured products.
Image of a commerce dashboard for Alpine Group. Main module shows Your Store Today and Your Tasks. A pop-out side panel shows categories including home, merchandising, engagement, customers, orders, intelligence and more.
Direct-to-consumer ecommerce platform checkout page with digital payment options and an order summary.
D2C ecommerce dashboard showing store performance, product and inventory data alongside an Agentforce chat.

Unify D2C Commerce.

Easily launch and manage sites to expand your reach across different regions, all from a single admin console. Localise language, currency and catalogues to cater to different customer needs. Seamlessly share rules, promotions and business logic across sites, ensuring a consistent experience while meeting complex buyer requirements.

Direct-to-consumer platform storefront featuring outdoor lifestyle imagery, featured products and a global shopfront prompt.

Build joint marketing and commerce campaigns with ease. Use detailed engagement and purchase data to create precise marketing segments. Reach customers with highly personalised offers and reengage shoppers with perfectly timed abandoned basket and back-in-stock notifications.

D2C ecommerce platform dashboard showing transactional and marketing email template tools.

Boost sales with advanced product configuration, bundles and digital subscriptions — all using your sales team’s pre-negotiated pricing. Manage both digital contracts and actual physical goods orders in one place with a shared data model.

Product detail page for a coffee machine starter pack with product name, description, code and SKU fields.

Unify everything from point of sale to checkout to the contact centre. Manage every order with ease. Service agents can check on orders, process returns or exchanges and place orders on behalf of customers, from directly within their customer service console.

D2C commerce messaging interface showing a customer promotion conversation and offer details.
Direct-to-consumer platform storefront featuring outdoor lifestyle imagery, featured products and a global shopfront prompt.
D2C ecommerce platform dashboard showing transactional and marketing email template tools.
Product detail page for a coffee machine starter pack with product name, description, code and SKU fields.
D2C commerce messaging interface showing a customer promotion conversation and offer details.

Boost personalisation with AI.

Empower your shoppers to search with plain-language, photos or unstructured data and get personalised product results across any digital channel.

Image of a product page for GoBrew Beverage Machine Plus. A coffee machine is on the right and a pop-out showing products Selected Just For You is below.

Improve your merchandising strategy with embedded AI, enabling smarter decision-making. Leverage generative AI within the workflow to create product descriptions, SEO metadata, return insights and more — driving efficiency and boosting sales.

An image showing a Components window with the following categories: Commerce, Buyer Account, Einstein Recommendation, My Lists, Order History, Order Summary History and Quick Order.

Effortlessly create and manage personalised promotions across channels, using data-driven insights to target the right customers with the right offers. From discounts to bundles and limited-time deals, Salesforce streamlines the promotion process, helping you increase conversion rates and build customer loyalty.

An image of a chat conversation on a mobile device. The conversation is between a personal shopper agent and a customer discussing a workout drink and a discount.
Image of a product page for GoBrew Beverage Machine Plus. A coffee machine is on the right and a pop-out showing products Selected Just For You is below.
An image showing a Components window with the following categories: Commerce, Buyer Account, Einstein Recommendation, My Lists, Order History, Order Summary History and Quick Order.
An image of a chat conversation on a mobile device. The conversation is between a personal shopper agent and a customer discussing a workout drink and a discount.

Build relationships with connected data.

Data 360 Segments help you to deliver high-value, cross-channel experiences to pre-defined customer segments enhanced with commerce data. By bringing in data from in-store, third-party online sources, reviews and unified profiles, you can build common journeys across Marketing Cloud, Commerce Cloud and Service Cloud.

Image of a Data 360 dashboard for Alpine Group. The Segments tab is open. A pop-out of the Alpine Group shop front is below, showing two people walking on a path with mountains in front of them.

Customise date ranges and filters to quickly visualise success and receive actionable insights tailored to your business needs. With real-time tracking and personalised guidance, you can effectively align your goals with viable strategies, ensuring sustained growth and success.

Image of a dashboard for Alpine Group with the Inventory Intelligence tab open, categories include Out of Stock, Low Stock and Excess Stock. A pop-out conversation with Agentforce is on the right, recommending a reorder of a product.

Gain real-time insights and boost conversions by monitoring inventory levels to identify stock surpluses in specific regions. Track order status to analyse buying trends from basket to checkout and access insights on your best and worst-performing products. Then, make informed decisions and improve your sales strategy.

Image of a module titled Goals and Recommendations. Text reads "1,834 units, + 234 units, (+27% compared to previous period)." A graph going up and to the right is below. A button reading Reorder Products is at the bottom.
Image of a Data 360 dashboard for Alpine Group. The Segments tab is open. A pop-out of the Alpine Group shop front is below, showing two people walking on a path with mountains in front of them.
Image of a dashboard for Alpine Group with the Inventory Intelligence tab open, categories include Out of Stock, Low Stock and Excess Stock. A pop-out conversation with Agentforce is on the right, recommending a reorder of a product.
Image of a module titled Goals and Recommendations. Text reads "1,834 units, + 234 units, (+27% compared to previous period)." A graph going up and to the right is below. A button reading Reorder Products is at the bottom.
Man on mobile phone with shopping trolley and agentforce in the background.
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D2C Commerce FAQs

Direct-to-Consumer (D2C) ecommerce is a business model that empowers brands to sell their products directly to consumers, cutting out intermediaries like retailers or wholesalers. This approach gives you greater control over the customer experience, boosts your profit margins and provides deeper insights into your customer base. With Commerce Cloud, you can harness the full potential of D2C to build stronger relationships and drive sustainable growth.

The best D2C commerce platform is one that aligns perfectly with your business needs, offering a seamless blend of powerful features, complete integrations and exceptional support. Commerce Cloud stands out as a leading choice for small-to-medium-sized businesses looking to thrive in the direct-to-consumer space — our fast time to value and the ability to integrate with Marketing Cloud, Sales Cloud and Service Cloud set us apart.

D2C commerce software can enhance your customer experience, increase profit margins and provide deep insights into customer behaviour — all while ensuring secure transactions and efficient operations. D2C can be a new way to find new revenue channels and scale your business.

To choose the right D2C ecommerce solution, consider your specific business needs. The size of your operation, your required features (like inventory management and ecommerce marketing tools) and your budget all need to be accounted for. Evaluate platforms for their scalability, security and customer support to ensure that they can grow with your business and provide a seamless, secure shopping experience for your customers.

B2C solutions are designed for businesses selling products or services directly to individual consumers, often through retail intermediaries. They offer features like advanced marketing tools, personalised customer experiences and scalable inventory management. D2C solutions, however, help businesses sell directly to consumers without middlemen, providing enhanced control over the customer experience, higher profit margins and deeper insights into customer behaviour.