When the COVID-19 crisis hit, retailers reported a massive surge in online orders and scrambled to find couriers with the capacity to manage the extra deliveries. For Scurri, this created additional demand for services, but it also needed to pivot to home working to create a COVID-safe environment for its staff.

“Salesforce meant we could react very quickly and transition seamlessly to remote working,” recalled Head of Marketing, Sarah Murphy. “In the marketing department we faced additional challenges because we could no longer run events to drum up new business.”

Not one to shy away from a challenge, Scurri took a new approach to marketing with digital events, partnerships to find joint opportunities, and hyper-targeted campaigns to send customers more personalised communications.

“Marketing Cloud Account Engagement helps us automate marketing emails and track engagement rates so we can make sure our campaigns are having the right impact,” added Murphy.