Salesforce is also supporting other areas of the FCA’s work, which includes regulating the UK’s financial services industry to ensure that consumers get a fair deal.
The FCA’s contact centre receives around 9,000 calls per month from consumers. Every call and subsequent case is logged in Service Cloud. “We can allocate and categorise calls faster,” comments Raffé. “This not only makes us more efficient but enables us to spot trends so we can take action earlier.”
When investigating cases about a specific firm or topic, the FCA will be able to supplement its existing intelligence with social media information captured by Marketing Cloud. As Gareth Lewis, Chief Information Officer at the FCA explains: “With Radian6, we can interrogate massive volumes of unstructured data to provide greater insight into issues in the industry.”
The FCA has also been able to make its own data more accessible to a select few authorised users with the Salesforce Mobile App and improved reporting capabilities. Instead of reports being generated periodically, they are now available in real time.
“By transforming how we work, we have enabled a step-change in efficiency that will result in better protection for millions of consumers,” concludes Raffé.