As America’s oldest continuously distributed newspaper, The New York Post is synonymous with bold headlines and a cutting-edge digital-first newsroom. The team at The New York Post recognized early on that converting to digital would increase their voice, reach, and influence, resulting in an astonishing 105% growth year over year. Originally a New York-focused paper, The New York Post is setting its sights on the rest of the U.S., including a heavy focus on expansion in large metro areas like Los Angeles and Chicago. Sean Giancola, CRO, knows that in today’s world, data is king. “Data is coming from so many places now, and the more information we have to make decisions is critical.” As longtime Salesforce users, the company knew it had a robust tool that would assist in hitting its goals.