Data is coming from so many places now, and the more information we have to make decisions is critical.”

SEAN GIANCOLA, CHIEF REVENUE OFFICER AT NEW YORK POST
 

As America’s oldest continuously distributed newspaper, The New York Post is synonymous with bold headlines and a cutting-edge digital-first newsroom. The team at The New York Post recognized early on that converting to digital would increase their voice, reach, and influence, resulting in an astonishing 105% growth year over year. Originally a New York-focused paper, The New York Post is setting its sights on the rest of the U.S., including a heavy focus on expansion in large metro areas like Los Angeles and Chicago. Sean Giancola, CRO, knows that in today’s world, data is king. “Data is coming from so many places now, and the more information we have to make decisions is critical.” As longtime Salesforce users, the company knew it had a robust tool that would assist in hitting its goals.

 

When content isn’t being engaged with, we can pivot our follow-up so that we can get them engaged and get insights into how we can accelerate that process.”

SEAN GIANCOLA, CHIEF REVENUE OFFICER AT NEW YORK POST
When Giancola found Salesforce Inbox, he knew his team could be harnessing more data throughout their days and become even more engaged with their communications. By onboarding his regional and national sales teams on Salesforce Inbox, he’s seen a new level of engagement that allows those teams to focus on how they are communicating with clients, which is key to accelerating their business. The Salesforce Inbox Chrome extension has become a critical resource to be able to archive, documents, and share sales communications. In their line of business, according to Giancola, “it’s all about follow-up and follow-through.” As the speed of business accelerates, Salesforce Inbox’s Read Receipts help the sales teams thoroughly document how everyone engages with their content and proposals. When a client is engaged with your content, the follow-up is easy. “[But when content isn’t being engaged with] we can pivot our follow-up so that we can get them engaged and get insights into how we can accelerate that process,” said Giancola.

The teams using Salesforce Inbox have “absolutely saved time,” which has helped them “close business quicker, and identify new opportunities,” according to Giancola. Because Inbox lets The New York Post sales teams easily add opportunities to Salesforce and log emails with the click of a button, their processes have become more streamlined, which has helped them get faster at what they’re doing.

 
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