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Bring intelligent activation to Snowflake.
Deepen your insights from your secure, governed Snowflake data using Zero Copy integration — no duplication, no delays — allowing you to power real-time customer profiles, trigger actions across apps, personalise interactions and drive smarter decisions at scale.
How It Works
Unify customer data from Snowflake and Data Cloud without copying it. With Zero Copy and bi-directional data access, you can unify data into a consistent customer view while keeping your source systems secure, governed and up to date. Complete your customer view with 1st and 3rd party datasets from Snowflake marketplace.
Automatically tag and classify your unified data using AI. Author, manage and enforce access policies with clicks, not code across ingested or Zero Copy data.
Use enriched customer data to build and deploy AI-powered apps, dashboards, automation and agents with clicks, not code. Business teams can launch faster, adapt in real time and reduce IT load by working directly with data they trust.
Our data has been captive, unusable in our go-to-market strategies because it's been too cost prohibitive to move data around — Data Cloud is a game-changer for us.
Anthony MoisantChief Information and Security Officer, indeed
Data Cloud and Snowflake Use Cases
Use Snowflake data inside Data Cloud to:
- Accelerate Sales with Deeper Customer Insights
Unlock the power of your Snowflake data in Data Cloud to identify high-potential leads and opportunities. By surfacing these key insights directly in Salesforce Sales Cloud, your teams can prioritise effectively and boost conversion rates - Improve Service with Real-Time Unified Data
Integrate Snowflake data into Salesforce Service Cloud to provide service reps with a comprehensive, real-time understanding of customers, including past interactions, product usage and predictive insights. This enables more personalised and efficient service. - Personalise Marketing with Advanced Segmentation
Create highly targeted audience segments based on Snowflake data in Data Cloud. Activate these segments directly in Salesforce Marketing Cloud to deliver personalised and relevant marketing campaigns across every channel.
Use Data Cloud data in Snowflake to:
- Unlock Deeper Customer Insights and Analytics using Shared Data
Securely leverage unified Data Cloud data in Snowflake for powerful analytics, fostering data accessibility across platforms to deliver broader organisational insights for smarter decision making. - Accelerate ML Insights with Real-Time Model Deployment
Leverage Data Cloud's enriched data in Snowflake to build and train ML models. Real-time execution against live Data Cloud data bypasses batch processing, delivering timely insights (like predictive churn) to use across your business. - Enrich Further with New Datasets
Complement your unified customer view by aggregating secure 3rd party data from Snowflake marketplace
See how Snowflake and Data Cloud work better together.
Dive Deeper: Understanding Zero Copy Architecture
Effortlessly connect and unify data across Snowflake and Salesforce Data Cloud with Zero Copy, enabling real-time action through automatic, bi-directional sharing.
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FAQs
The partnership enables organisations with seamless data sharing between Salesforce and Snowflake using Zero Copy. Zero Copy breaks down data silos, avoiding complex ETL processes and allows customers to easily combine and intelligently activate their CRM and enterprise data together for deeper insights, advanced analytics, AI/ML initiatives and improved business results.
Salesforce customers can enrich their unified customer profiles in Data Cloud with data in Snowflake (e.g. operational, product or third-party data). This allows customers to have a more comprehensive view of their customers and business operations for better decision-making and personalised experiences.
Customers can easily access and analyse valuable customer data from Salesforce within their Snowflake environment for advanced analytics and machine learning and combine Salesforce Data with other enterprise data in Snowflake for comprehensive insights, improved forecasting, segmentation and other data-driven initiatives.
Costs are associated with both platforms. Reference the pricing models for Data Cloud and Snowflake, as well as potential costs related to data storage and compute usage within Snowflake.
Salesforce Data Cloud is not a replacement for Snowflake and does not directly compete against Snowflake. Both Salesforce Data Cloud and Snowflake have relevance in any customer organisation. The problems they are trying to solve are different and they can complement each other very well to satisfy the customer’s business outcomes.
Salesforce Data Cloud is required if there are front-office workers like sellers, marketers or customer service reps (business users) who are interacting with customers across the ‘front office’ on a daily basis through a variety of channels like email, voice conversations or text/social media or through web/mobile activity and live chats and using the unified C360 customer profile to take relevant actions/activations for their customers using low-code/no-code tooling.
Snowflake powers the end-to-end data lifecycle - from ingestion and processing data to analysing and modelling. Many customers use Snowflake to build and share data and AI applications which helps engineers, analysts and business leaders.
In summary, Salesforce Data Cloud and its zero copy integration with Snowflake can activate customer C360 data and relevant supporting data in Snowflake for your front-office business owners to enrich the overall customer experience across all touch points.
- Financial Services: Combining CRM data with transaction and risk data in Snowflake for personalised financial advice and fraud detection.
- Healthcare: Combining patient data in Salesforce Heath Cloud with operational and research data in Snowflake for improved patient outcomes and operational efficiency (while adhering to privacy regulations).
- Retail: Combine Salesforce sales and customer data with marketing campaign data and inventory data stored in Snowflake. Creating a unified view to perform advanced analysis to understand the effectiveness of marketing campaigns on sales, optimise inventory levels based on-demand patterns and personalise customer offers based on their entire purchase history and engagement.
- Other similar data sharing use-cases are also applicable across other industries like Travel and Hospitality, Manufacturing and Automotive and Public Sector.
With Zero Copy, organisations have the ability to access and analyse data across both Data Cloud and Snowflake without the need to physically extract, transform and load (ETL) the data. This minimises complexity, latency and costs associated with traditional data integration methods by allowing direct access to data in its source location, without any duplication. The phrase Bring Your Own Lake (BYOL) is a Salesforce initiative that allows customers to connect their own data, such as Snowflake, directly into Data Cloud, using Zero Copy integration.
The Salesforce and Snowflake BYOL or Zero Copy partnership aims for near real-time data sharing, minimising latency between platforms. This allows for more timely insights and actions based on the most up to date information.
Some technical familiarity and understanding of both platforms will be needed, but with Zero Copy integration, the process is significantly simplified. Salesforce Data Cloud provides low code tools to unify and activate the data for seamless data sharing, reducing the need for extensive customised coding.
This integration is built with security in mind — leveraging the security features of both platforms. Data sharing is governed by secure protocols and access controls defined within each environment.