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Data Cloud for Snowflake

Bring intelligent activation to Snowflake.

Deepen your insights from your secure, governed Snowflake data using Zero Copy integration — no duplication, no delays — allowing you to power real-time customer profiles, trigger actions across apps, personalise interactions and drive smarter decisions at scale.

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How It Works

Unify customer data from Snowflake and Data Cloud without copying it. With Zero Copy and bi-directional data access, you can unify data into a consistent customer view while keeping your source systems secure, governed and up to date. Complete your customer view with 1st and 3rd party datasets from Snowflake marketplace.

Automatically tag and classify your unified data using AI. Author, manage and enforce access policies with clicks, not code across ingested or Zero Copy data.

Use enriched customer data to build and deploy AI-powered apps, dashboards, automation and agents with clicks, not code. Business teams can launch faster, adapt in real time and reduce IT load by working directly with data they trust.

Data Cloud and Snowflake Use Cases

Use Snowflake data inside Data Cloud to:

  • Accelerate Sales with Deeper Customer Insights
    Unlock the power of your Snowflake data in Data Cloud to identify high-potential leads and opportunities. By surfacing these key insights directly in Salesforce Sales Cloud, your teams can prioritise effectively and boost conversion rates
  • Improve Service with Real-Time Unified Data
    Integrate Snowflake data into Salesforce Service Cloud to provide service reps with a comprehensive, real-time understanding of customers, including past interactions, product usage and predictive insights. This enables more personalised and efficient service.
  • Personalise Marketing with Advanced Segmentation
    Create highly targeted audience segments based on Snowflake data in Data Cloud. Activate these segments directly in Salesforce Marketing Cloud to deliver personalised and relevant marketing campaigns across every channel.

See how Snowflake and Data Cloud work better together.

Dive Deeper: Understanding Zero Copy Architecture

Effortlessly connect and unify data across Snowflake and Salesforce Data Cloud with Zero Copy, enabling real-time action through automatic, bi-directional sharing.

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