Beyond the Billable Hour: Transforming Law Firms with Data, AI, and Innovation
The legal industry is undergoing a rapid, AI-driven evolution, fundamentally changing client expectations and firm operations. In this on-demand session, hear directly from Salesforce Legal Industry leaders and an in-depth case study with Catherine Matthews from Morrison Foerster (MoFo), one of the world's top law firms.
Discover how global firms are moving past fragmented, aging tech stacks and heroic manual efforts to consolidate client data into a single, comprehensive view. This webinar explores how the Salesforce Einstein One platform empowers firms to drive coordinated business development, unlock relationship capital, and deliver better, faster, and cheaper client outcomes.
Specifically, you will see a demonstration of how Agentforce technology allows both marketing specialists and partners to have conversational interactions with their data, streamline campaign management, and auto-generate pitches and meeting briefs grounded securely in proprietary firm information. MoFo’s experience provides a roadmap for leveraging the platform not just as a CRM replacement, but as a flexible, future-proof engine for innovation, change management, and competitive advantage.