The most effective marketers are business drivers working at the intersection of sales and service to create personalised and differentiated experiences.
To meet the moment, communications marketers must focus on the following:
- Facing data-driven challenges
- Defining KPIs for customer engagement
- Taking a more strategic approach to marketing optimisation
We spoke to 293 communications marketers for the State of Marketing report. Find out how they’re boosting efficiency in our communications follow-up.
