What is a “good” net promoter score? To answer this question, it’s important to understand that there isn’t one “holy grail” number to strive for. The results vary highly from industry to industry.
Technically, any score above 0 can be considered a “good” score, since it means you have more promoters than detractors. According to global NPS standards, a score of above 50 is good, and above 70 is outstanding. However, both of these scores are rare.
A good way to use NPS is to look at the score of a close competitor and see how yours matches up.
However, it’s equally as important to look at the scores for your industry as a whole. In many sectors, a score in the 30s or 40s is something to aspire to. The average score for department and speciality stores (58) is higher than for airlines (35), which in turn is higher than for internet service providers (2).
If your score indicates that you are having more success with customer relationships than industry competitors, you can reasonably assume that your customers will stick around.