Create, manage, and track content across all your digital channels from a single location to make searching, categorising, and filtering your content easier. Assign tags, campaign associations, and owners to your content. Use quick search functionality to find content quickly.
Build profiles of customer preferences, then use sophisticated algorithms to determine and deliver the next best content, offer, or product for every individual across channels, automatically and instantly.
Design and build intelligent content messaging with drag-and-drop smart content blocks and mobile-optimised templates in a user-friendly content editor. Keep track as you build with the persistent preview function. Create once and distribute everywhere.
With so many different ways to get in touch with your customers, it’s never been more important to keep your cross-channel marketing efforts consistent. Whether you’re using email marketing, mobile marketing or social media marketing, your brand should be speaking with one clear and defined voice. But with various channels often managed by different departments this is easier said than done.
Salesforce Marketing Cloud makes managing your digital marketing efforts across all channels simple. Using one platform, you can track and manage all your content from a single location, connecting interactions from any channel or device so you can easily map customer journeys and move relationships forward. You can search, categorise and filter your content with just a few clicks. Because every piece of content is tagged with its campaign, owner and other information, you’ll be able to find what you’re looking for in a matter of seconds.
Whichever channel you use for your campaign, Marketing Cloud can help you put your customer data to good use – creating highly relevant, personalised messages that speak directly to your customers.
Every interaction with a customer is a potential marketing opportunity. Even when customers come to you for help and support, if they have a positive experience it will increase brand loyalty and could lead to further sales opportunities down the line. But with customers’ expectations rising every day, how can you ensure that you’re providing the best possible customer service experience? The key is multi-channel customer support. People want to be able to connect with brands 24/7, using their preferred communication method, whether that’s phone, email or social media. And they expect the same high-level of personalised service, whatever method they’ve used to get in touch.
Service Cloud helps to ensure you deliver exceptional customer service every time. All of the information your agents need – from customer profiles and purchase histories to a knowledge base and details of subject matter experts – will be right at their fingertips. So not only are customers’ queries answered as quickly as possible, they’ll also receive a truly personal service from someone who knows every interaction they’ve ever had with your business. Cases are directed to service agents from every channel, meaning all customers benefit from the same fast, smart service, however they get in touch.