Pardot is the easy-to-use, full-feature B2B marketing automation solution. Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social postings, and ROI reporting. Integrate marketing and sales teams to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Additionally, sales reps can connect more effectively with Salesforce Engage, a Pardot product. Put the power of marketing-curated content and insights in the hands of sales reps with Salesforce CRM-integrated marketing tools — on mobile and in real time.
By aligning sales and marketing, Pardot drives sales with intelligent, adaptive marketing. Companies that use Pardot see a 34% increase in sales revenue, 48% increase in marketing productivity, 37% increase in marketing campaign effectiveness, and 38% increase in prospect engagement.
Connecting with your customers and best prospects is easier than ever with Pardot. Companies can enhance their marketing automation strategy by targeting their best leads with their most relevant offers — bringing sales and marketing together on one platform. You can create marketing messages that buyers want to receive, while boosting close rates and increasing marketing ROI.