Customer Relationship Management (CRM) software solutions allow you to manage the relationships you have with your customers, using a combination of people, processes and technology. It helps your business attain and retain happy customers. CRM is an overall strategy to help you to learn more about your customers and their behaviour so you have the skills to develop stronger, lasting relationships which will benefit both you and your customers. It's impossible to manage a successful business without a strong focus on CRM. After all, your business is all about the customer.
Successful CRM involves many different parts of your company, starting with sales, but also involving various other customer-facing areas, like the marketing and customer service departments. Salesforce.com offers a CRM solution for all these areas of your business…and more. With Salesforce CRM software as a service and our Force.com cloud computing platform, you can monitor your customers and your budget concurrently (imperative in today's economic climate). Sign up for a Free 30-Day Trial today and you can be up and running.
CRM solutions help ensure that your sales, marketing, and support efforts are moving in the same direction, so you can take your business success to a whole new level.
Using CRM solutions from salesforce.com, you'll be able to rationalise and automate business processes, give your entire workforce a complete view of the customer, provide in-depth analysis and insight into critical sales and customer metrics, and keep everyone focused on sourcing new customers while keeping the ones you already have satisfied.
Salesforce.com's CRM solutions offer a wide range of features and functions including partner/channel management, online community management, etc. When it comes to award-winning interfaces, point-and-click customisation, and seamless integration capabilities, Salesforce CRM is a world leader.
Traditional CRM software has been overtaken in recent years by web CRM, also known as "online CRM", "hosted CRM", and "on-demand CRM". Now more companies than ever are turning to the Web and in particular to salesforce.com, for business applications such as CRM solutions.
Why is web CRM the popular choice? Because for your company to survive these turbulent times, it's more important than ever to be on top of every lead, every opportunity, and every customer interaction, without a big, up-front investment in software which is expensive to install and maintain. With salesforce.com's pay-as-you-go model, the price of success is dramatically lower.
Cloud computing is much-discussed in the IT world. But what exactly is Cloud computing… and what does it mean for CRM?
The upshot is that traditional client/server CRM software is a dying breed, especially for IT Departments which want to contribute to the bottom line of their organisations. The cloud computing approach to managing CRM software shifted the market from an ownership to a rental model, freeing businesses from the cost of software purchasing, deployment, and maintenance.
Cloud computing is a model of delivering business software over the internet. With Web CRM solutions, you can remove significant costs from your business because you only pay to use the service rather than licensing it. A multitenant platform with a single, common infrastructure and code base and which is centrally maintained makes this model possible.
What is CRM?
Customer relationship management: Putting the focus on your customers
Customer relationship management (CRM) applications help you take care of your current and future customers. With CRM, your sales, marketing, and customer service teams’ interactions with customers are all managed in one place. You’ll make better business decisions because you always have accurate and up-to-date customer information.