Anatomy of a Social-Powered Customer Service Win

How to use social media to delight customers

Social media has made a massive impact on the way many businesses support their customers.

But not many people understand what a joined-up social customer service organisation looks like, what tools are available to help or how it might work in a real customer engagement.

So we thought we’d create 'Anatomy of a Social-Powered Customer Service Win', a short, sharp Prezi that takes you through a typical case, from angry tweet to happy ending.

Two tips:

  • 1. View the Prezi in full-screen mode (the button on the lower right)
  • 2. Keep hitting the ‘play’ button to advance to the next step

We hope you like the case and that it lights a spark for your own customer service:


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