Leandro Perez with speakers

Executive Conversations

with Leandro Perez (he/him)
Senior Vice President & Chief Marketing Officer,
Australia & New Zealand, Salesforce

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How Xero uses Agentforce for global sales success

In this episode of Executive Conversations, we speak with Angad Soin, Managing Director ANZ and Global Chief Strategy Officer at Xero, about how the cloud accounting leader is leveraging autonomous AI agents to scale sales engagement, conquer new global markets, and empower teams to focus on high-value human connections.

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Customer Success

How Xero uses Agentforce for global sales success

In this episode of Executive Conversations, we speak with Angad Soin, Managing Director ANZ and Global Chief Strategy Officer at Xero, about how the cloud accounting leader is leveraging autonomous AI agents to scale sales engagement, conquer new global markets, and empower teams to focus on high-value human connections.

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Customer Success

How SMBs Are Winning the AI Race

In this episode of Executive Conversations, we speak to Stephanie Wells, AVP of Small Business at Salesforce ANZ, about the rapid pace of AI adoption among small and medium businesses and how lean teams are leveraging AI agents to scale faster than ever.

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Customer Success

Suncorp CIO on leading digital transformation at scale

In this episode of Executive Conversations, we speak to Craig Lauchlan, Chief Information Officer and Executive General Manager Technology at Suncorp New Zealand about his controversial stance that leaders should stop fighting regulation and instead accept it as a powerful tool for customer protection.

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Agentforce Marketing

The death of ‘Do Not Reply’: How AI agents are rewriting marketing

In this episode of Executive Conversations, we speak to Steve Hammond, EVP and General Manager of Agentforce Marketing at Salesforce, about the seismic shift from the one-way 'do not reply' era to a new world of agentic, conversational engagement where action is embedded directly into every channel.

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Trailblazers

Salesforce Ben’s verdict on Agentforce and the future of CRM

In this episode of Executive Conversations, we speak to Ben McCarthy, Founder, Salesforce Ben about his remarkable evolution from an ‘accidental admin’ to a global community leader. He shares critical insights on navigating the shift to the Agentic Enterprise, offering practical advice on how professionals can future-proof their skills amidst the rise of AI agents and the emerging trend of ‘vibe coding’.

Agentforce 360

Inside the Agentic Enterprise: Data, AI and the future of customer experience

In this episode of Executive Conversations, we speak to Kaylin Voss, EVP of Agentforce and Data 360 at Salesforce. Kaylin shares how organisations around the world are becoming agentic enterprises and transforming the way they work with AI and data. She also explores the impact of trusted, contextual agents on customer experience, growth and operational efficiency.

Customer Success

Inside CEO Jason Paris’ vision to make One New Zealand an AI-led telco

In this episode of Executive Conversations, we speak to Jason Paris, CEO of One New Zealand, about how the company is transforming to become an AI-led telco. Jason shares how his team built their first AI agent in just eight hours and what it means to deliver better connectivity, service, and value for Kiwis nationwide.

Leadership

Why CEOs Must Lead the Next Great Transformation with Salesforce EVP Bill Patterson

In this episode of Executive Conversations, we speak with Bill Patterson, EVP of Corporate Strategy at Salesforce, about the bold leadership required to steer organisations through the AI revolution. With decades of experience in software innovation at Salesforce and Microsoft, Bill shares why the most successful companies are those whose CEOs give both permission and constraints to drive meaningful change, and why AI is the biggest reimagining of work since the digital era.

AI & Retail

The Weber That Knows You Better Than Your Mates

In this episode of Executive Conversations, Nicole Parker, Director of Marketing & E-commerce Experience ANZ at Weber, reveals how one of the world’s most iconic barbecue brands is getting smart. From AI-powered insights to connected Weber grills, discover how technology is helping Weber keep the brand personal, the recipes tailored, and backyard memories unforgettable.

Data & CX

Digital + Human: The OFX Transformation with Skander Malcolm

In this episode of Executive Conversations with Skander Malcolm, CEO and Managing Director of OFX, we explore how a global payments company is reinventing itself for the digital age. From moving $40B across borders to building a “digital + human” service model, Skander shares how OFX has evolved into a modern SaaS business serving SMBs worldwide. It’s a conversation about trust, transformation, and why the human touch still matters in a digital-first world.

Agentforce

Inside Agentforce: Why AI Won’t Replace You (But Will Change Everything)

In this episode of Executive Conversations, Leandro Perez sits down with Martin Kihn, SVP of Product Strategy for Marketing Cloud and bestselling author, to explore how AI is transforming the way we work. Drawing on insights from his latest book, Agentforce: The Next Platform for Humans and AI to Work Together - with a foreword by Marc Benioff - they discuss how technology is reshaping marketing, customer service, and the future of work, always with humans at the centre.

Agentforce

Inside a 12 week Agentforce Launch: What We Learned

In this episode of Executive Conversations, Jane Beck, Head of Salesforce ANZ at Slalom, shares how organisations like Xero, TripADeal, and government agencies are realising value with Agentforce - moving from pilot to production in weeks, not months.

Agentforce

No team? No problem. How Audata scales globally with AI + Agentforce

In this episode of Executive Conversations, we speak to Keegan Bakker, CEO and founder of Audata — a company that went from solving a local radio station’s paper-based competition chaos to transforming audience engagement across global media networks. Keegan shares the unexpected origin story behind Audata, what it takes to scale without bloating the team, and how his product is now used by some of the world’s biggest broadcasters.

Agentforce

Scaling Service with Agentforce: How Urban Rest Boosted Revenue 1400%

“How do we scale this business without adding that many employees?”

That’s the question Jeff Bars, Chief Commercial Officer at Urban Rest, hears regularly from his board- and one AI is helping him answer.

AI for Business

How do we turn AI disruption into opportunity? Start by 'Crossing the Chasm' with Geoffrey Moore

In this episode of Executive Conversations, we sit down with Geoffrey Moore, renowned tech strategist and author, to explore his trapped value analysis and what it reveals about AI’s potential. How can AI break through long-standing business challenges, unlock hidden value, and transform disruption into a competitive advantage?

Marketing Transformation

Marketing Transformed: The Role of AI Agents in Personalisation at Scale

In this episode of Executive Conversations, Kelly Eliyahu, Senior Director of Product Marketing at Salesforce, discusses how AI is reshaping the role of the CMO. By leveraging Marketing Cloud and Data Cloud, her team is automating campaign creation, from drafting briefs to producing elements, paving the way for AI agents to play an even more strategic role in marketing's future.

Sustainability & AI

Einstein AI + ESG: How Salesforce Transforms Data into Action for a Sustainable Future

In this episode of Executive Conversations, Sunya Norman, Salesforce SVP of ESG Strategy, shares how Einstein AI in Net Zero Cloud is transforming ESG reporting. By cutting timelines from 12 months to 2, companies can turn data into action. Sunya challenges businesses to ask: how can you make the most meaningful impact in this shifting ESG landscape?

Agentforce

Agentforce: Leading the Future of Agentic AI with Low-Code Innovation

Alice Steinglass, EVP of Salesforce Platform, explores the revolutionary impact of Agentforce, Salesforce’s agentic AI tool. By simplifying complex tasks with natural language and smart intelligence, Agentforce is transforming how businesses operate and enabling customisable AI solutions across industries.

Energy

How Endeavour Energy is Using AI to Lead the Way to Net Zero

To achieve ambitious net-zero goals, Endeavour Energy is innovating with sustainability-linked loans and cutting-edge tools like Net Zero Cloud. CEO Guy Chalkley discusses the importance of taking bold risks, tracking sustainability KPIs, and using AI to create meaningful change for customers and the environment.

Equality

How Data and AI Contribute to Diversity, Equality and Inclusion at Salesforce

Alexandra (Ally) Siegel, SVP & Chief Equality Officer at Salesforce, shares how AI can help mitigate bias and expand opportunities for underrepresented groups. Paired with tools like Trailhead, Salesforce is empowering individuals with AI literacy to ensure no one is left behind in the AI-driven future.

Data & CX

Why Customer Experience is the Real Engine of Business Growth at TVS Motor

At TVS Motor, customer experience isn’t just a buzzword — it’s the driver of business transformation. With over 50 million miles of connected ride data, they are harnessing real-time insights to fuel customer-centric innovation. Saurabh Khullar, their Chief CX Officer, explains how connected vehicle technology and AI tools enable the company to create highly personalised experiences for riders and supporting new product developments.

Agentforce & Slack

What AI was meant to be, with Parker Harris, Salesforce Co-Founder & Slack CTO

In this episode of Executive Conversations, Salesforce Co-Founder and Slack CTO Parker Harris shares insights on the Slack + Salesforce roadmap, highlighting innovations in AI and seamless data access across products. Parker dives into the details of Agentforce, Salesforce’s new Agentic AI product, and explains how the collaboration between humans and AI-powered agents is poised to revolutionise the customer experience.

Workplace & AI

How Salesforce Uses AI to Engage Its Workforce and Optimise Workspace

With over 75,000 employees and 100 towers worldwide, Salesforce is harnessing predictive utilisation to match teams with the right spaces at the right times. In this episode, Relina Bulchandani, EVP of Real Estate and Workplace Services, reveals how AI and technology are revolutionising workspace optimisation and enhancing employee experiences at Salesforce.

Leadership

What's keeping CEOs up at night? Shadow IT & AI adoption are just the beginning

CEOs are facing pressures from all directions in the drive to adopt AI, from board expectations to internal challenges and external tech advancements. Frank Fillman EVP & GM Salesforce ANZ unpacks ways businesses can use AI to break down data silos, improve customer interactions, and address the risks of shadow IT.

AI & Automation

Implementing AI and automation across marketing? It's ok to start small

Jon Goh, Head of Marketing Technology & Orchestration at Medibank, had no idea what Salesforce was when he started his role. Now he is leading a team of Trailblazer's in sophisticated marketing automation and AI experimentation to personalise customer health experiences.

Slack AI

What is AI's role in workplace productivity?

AI is revolutionising the way we communicate. Hear from Peter Doolan, Chief Customer Officer at Slack, as he shares his vision for collective workplace productivity and discusses the crucial role of leadership in adopting new technologies.

Tech Innovation

Experimentation and curiosity: The DNA of innovation

Being ahead of technology requires you to think the way your customer will think - but 3 years from now, to solve problems of the future. Dany Krivoshey from Unilever International unpacks how listening, learning and creating a culture of experimentation is driving innovation.

People & Culture

How AI is revolutionising the approach to people and culture at Salesforce

From boosting skills relevancy to improving employee experience, AI is revolutionising people and culture, says Nathalie Scardino, Salesforce President and Chief People Officer. But it’s important we remember to bring employees along on the journey, and ensure they have a voice.

The AI Imperative

From large corporations to SMBs: why AI isn’t a choice, but an imperative?

It’s never been a better time to work in sales, according to Salesforce EVP & GM Sales Cloud, Ketan Karkhanis. Helping manage multiple admin tasks and freeing up precious time, AI also solves top-of-the-funnel disconnects and enhances value creation.

Digital Transformation

How Fisher & Paykel are tackling transformation and AI for the best brand experiences

As Chief Digital Officer at Fisher & Paykel Appliances, Rudi Khoury leads a business unit that is driving their end-to-end digital transformation, working with the C-suite. That includes experimenting with AI pilots, which Rudi believes will impact every part of the business.

Data & AI

Building a unified customer profile in a data rich, and AI-first world

After leading our customer 360 and Multi-Cloud integration strategy, Salesforce EVP of Product & Industries, Patrick Stokes, continues to pursue our ongoing mission: to deliver a unified customer identity and profile across all our applications, with data and AI front of mind.

AI CRM

Dreamforce Special: What’s the one big thing driving CRM and AI approaches at NAB?

Whether it’s transitioning to a new CRM or planning a suite of AI tools, NAB has relationship-led experiences as their core focus, according to Charlotte Cadness, Executive in NAB's Digital Data Analytics Division. And the wins are already evident.

Future of AI

Dreamforce Special: What are the greatest opportunities AI will deliver in our future?

When you have a technology, like AI, that will transform virtually every aspect of our lives, almost everywhere, there are bound to be issues; but also massive opportunities, says Peter Schwartz, Senior Vice President of Strategic Planning and Chief Futures Officer at Salesforce.