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    Explore Salesforce for industries.
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    Explore Salesforce for industries.
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  • Events

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      • Catch the highlights of Agentforce World Tour Sydney 2026

        Watch the very best of Agentforce World Tour Sydney and discover how Agentforce and the #1 AI CRM can help to revolutionise your business.

    • Dreamforce

      Join us 15-17 September in San Francisco and on Salesforce+ to experience the Agentic Enterprise – powered by you, amplified by agents.

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    • New to Salesforce

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Salesforce CRM

The world's
#1 AI CRM.

Attract more prospects, close more deals and strengthen customer relationships by uniting sales, service, marketing, commerce and IT on one integrated platform.

  • Share the story

Launch interactive demo Try our CRM free

Surpass your business goals and exceed customer expectations with Salesforce.

Marketing, Commerce, Sales, IT, Service and Data team members all come together around Lauren Boyle, a new customer.
Resource

What is CRM?

Learn how customer relationship management software helps all your teams work together to put customers at the centre of every interaction.

Learn about CRM
Agent Astro standing beside a wheel diagram representing all of the Customer 360 products.
Guide

It's easy to get started with CRM

Follow these steps to set your team up for a successful CRM implementation.

Find out more
Salesforce Starter
Starter Suite

Try Salesforce Starter - free for 30 days

No credit card required. No software to install. Get preconfigured reports, dashboards and guided content.

Try for free

CRM that serves customers, boosts productivity, and grows revenue.

Shared view of the customer across sales, service, marketing and commerce

Build relationships with a single, shared view of every customer.

Empower employees to deliver more personalised experiences with a holistic view of every interaction across sales, service, marketing, commerce and more.

A woman uses a tablet to check graphs and AI recommendations

Scale trusted AI across every experience.

Increase productivity and grow revenue with AI capabilities grounded in your data. Build and customise autonomous AI agents to support employees and customers. Take action faster on tasks like generating lead follow-up plans, creating more engaging marketing campaigns and closing cases faster.

Learn more
Astro stands in front of deconstructed CRM screens

Bring teams together with fully integrated, customised tools.

With a a full view of your business data, employees have the context they need to make the most of every interaction. Service reps can identify sales opportunities, merchants can resolve service issues and marketers can upsell dynamically.

Astro walks past people who work in different industries

Find solutions tailored to your industry and business size.

Get CRM solutions built on over 25 years of experience, best practices, and industry-specific needs for healthcare, retail, high tech, the public sector, and many more.

See all industries

One platform that strengthens all your customer relationships.

Artificial Intelligence

Drive productivity and personalisation with predictive, generative, and conversational AI that works across your entire CRM.

Explore AI

Sales Cloud

Accelerate growth and boost productivity with built-in AI — from lead management to forecasting to closing deals.

Explore Sales Cloud

Service Cloud

Transform service to improve customer experiences and engagement with streamlined processes, automation and service operations.

Explore Service Cloud

Marketing Cloud

Win customers. Engage efficiently. Grow revenue. Build long-lasting relationships by infusing AI into your marketing.

Explore Marketing Cloud

Commerce Cloud

Simplify everything from setting up your digital shop front to driving sales on any customer touchpoint with native AI and automation.

Explore Commerce Cloud
View all products

From small businesses to large enterprises, businesses are growing with Salesforce.

Find the CRM that fits your business size.

CRM for SMB

Businesses in every industry grow faster with Salesforce. Get started today with Starter Suite, the CRM for small business.

Explore Starter Suite

CRM for Enterprise

Salesforce is the #1 AI CRM and a trusted platform built to meet the needs of complex organisations. You can scale endlessly on a single, integrated platform.

See all products
See CRM pricing and options

See how customers transform their business with CRM, trusted AI and data.

See all stories
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Read these articles on how CRM can solve your business needs.

Explore CRM that's made for your business type.

Small Business CRM

Running a small business is no easy task but finding the right CRM can make a big difference.

Read the article

Startup CRM

See how a CRM can help streamline processes, gain insights and deepen relationships with customers and stakeholders.

Read the article

Real Estate CRM

Transform your real estate business by organising contacts, automating work, and improving decision-making.

Read the article

Learn more about key CRM topics.

CRM Best Practices

Make the most of your CRM and set your business up for success and with these 8 steps.

Read the article

CRM Database

Use customer data to strenghthen relationships and streamline efficiency across all channels and teams.

Read the article

CRM Strategy

Follow these steps to create a plan for using your CRM to the fullest.

Read the article

B2B CRM

Learn how CRM features can play a key role in the unique B2B sales process and beyond.

Read the article

Keep up with the latest in CRM with guides, research, and insights.

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Demo

Experience Salesforce with an interactive demo.

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CRM

Learn how CRM brings teams together to build a 360-degree view of your customer.

See more
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Guide

Become an Agentic Enterprise: Transform your AI potential into a business reality.

Get the guide
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Take the next step with the world’s #1 agentic CRM.

Start your trial.

Try Salesforce CRM free for 30 days. No credit card required. Nothing to install.

Try for free

Talk to an expert.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.

Contact us

Salesforce CRM frequently asked questions

Yes. Salesforce CRM offers AI-powered, customer relationship management (CRM) software that makes it easier for companies to build customer relationships, be more productive, and increase efficiency. This helps businesses of all sizes and in all industries conect with customers and prospects at scale.

Salesforce CRM brings together all your data onto one integrated platform that unites your sales, service, marketing, commerce, and IT teams with a single, shared view of your customer.

Yes. Salesforce is an online CRM, also known as a cloud-based CRM. It is a Software as a Service (SaaS) platform, which delivers applications over the Internet. As a cloud-based CRM system, all platform hosting and maintenence is performed by Salesforce, eliminating many of the costs and responsibilities involved in maintaining CRM infrastructure and security management.

There are a variety of Salesforce CRM pricing options. You can also view all Salesforce product pricing here.

Salesforce is built to be a scalable and customisable CRM, so that it can meet the needs of businesses across all sizes, stages, and industries. Salesforce provides enterprise CRM options, as well as CRM for small businesses and CRM for startups.

Salesforce was built to be easy-to-use by all employees across your entire organisation. Salesforce has an intuitive interface, which lets you interact with Salesforce CRM through conversational AI, the way you would speak to a colleague. With Trailhead, Salesforce's free online learning platform, anyone can learn in-demand skills, earn resume-worthy credentials, gain CRM certification and connect to new career opportunities.

There are many CRM features that benefit businesses. Some of them include contact management, collaboration tools like Slack, automation, analytics and reporting, AI (Artificial Intelligence), customisation, integration, cloud-based mobile accessibility, flexibility and the ability to scale as you grow.

CRM benefits companies in many different ways. Some of them include more productive sales teams, a single view of the customer, actionable analytics and data dashboards, customer-centric automation, proactive customer service interactions, simplified collaboration, increased productivity with artificial intelligence (AI), integration with your existing business apps, access to your information from anywhere, scalability for growth and security you can trust.

Read about Salesforce CRM customer stories here. Salesforce is used by companies of every size, stage and industry around the world, providing many CRM examples by successful businesses across sales, service, marketing, commerce, IT and more.

Salesforce is a sales CRM that helps teams sell faster, smarter and more efficiently. Sales Cloud is part of the #1 AI CRM, which empowers sellers, sales leaders, sales operations — and even partners — with data from any source and built-in trusted AI. With Salesforce, sales organisations can engage buyers, improve productivity, close deals faster and grow revenue with sales software on the most complete platform for sales.

In addition to sales, Salesforce also offers CRM for Marketing (Marketing Cloud), CRM for Service (Service Cloud), CRM for Commerce (Commerce Cloud), CRM for Data (Data 360) and more. Salesforce CRM and apps provide one single source of truth with the most up to date customer information, helping strengthen the customer relationship at every point of the the customer lifecycle.

Sales Cloud is just one part of Salesforce CRM, which is built to be used by teams across your business, including Service Cloud, Marketing Cloud, Commerce Cloud, Headless 360 platform for IT, Data 360 and more. Salesforce brings your teams together with a consolidated view of customer data, empowering you to nurture relationships with your clients and leads.

CRM apps like Marketing Cloud helps businesses manage and optimise marketing efforts with current and potential customers. It enables businesses to create, automate and personalise marketing campaigns using email, social media, mobile messaging, advertising and web channels. Marketing CRM, together with marketing AI, utilises your customer data to create personalised communications aimed at growing lasting customer relationships to boost customer retention and revenue. Combined with CRM for sales, service, commerce, data and IT, CRM marketing gives you access to unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics and customer journey mapping.

Yes. Salesforce is built for CRM integration, making sure that your business is able to share data across internal and external applications. Salesforce's MuleSoft is a unified platform that provides businesses with the essential building blocks for connected experiences, products and services.

With Salesforce CRM, you can integrate all of your data, systems or AI models and automate any task or process to transform your business and drive real value. AgentExchange is a robust SaaS marketplace, where Salesforce partners build customised apps that can be used with your Salesforce CRM.