Our research reveals firms must wrangle data better and track the entire customer journey to meet rising expectations. Shreya Sethi, Senior Director and Head of Financial Services, Business Value Services at Salesforce, shares four ways financial services can start repositioning for sustainable growth.

With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.

It goes without saying that sales professionals who are more productive tend to be more successful, deliver bigger deals, and drive demonstrable business growth. But what does cost savings and efficiency look like in a sales landscape that's more focused on it than ever before? Here's how some of Australia's most innovative sales leaders are boosting productivity, and how you can too.

Explore our comprehensive sales funnel guide, covering its stages and advice on constructing an effective sales strategy to boost your brand's sales efforts.

How can we close the digital skills gap? A session at Salesforce World Tour Sydney 2022 featured expert advice for organisations who want to prepare for the future of work. To catch up on more sessions from World Tour, go to Salesforce+.

Moving to Salesforce was a big jump for SaaS employment solutions platform PaySauce. But as the platform’s Head of Sales and Marketing explains, the move was essential in bringing the team on the same page and helping them gear up for growth.

Net-zero targets and the imperative for accelerated decarbonisation requires that the full potential of customer (demand-side) participation is harnessed to ensure a sustainable energy system. The transition is happening but, to be successful, energy companies must build trust with the emerging energy prosumer, and ensure community social licence. Drawing on insights from AGL, Telstra Energy, and EnergyLab — Australia's largest climate tech startup accelerator — our own Industry Director of Energy & Utilities, Joe Delaney, explains why.

How did a team of two turn into an organisation-wide data culture with 900 active Tableau users?

Reconciliation is more than a word. It takes action to keep equality on the agenda and help bridge the opportunity gaps in Australia. One of those actions is ensuring we all understand our own roles in reconciliation, which is why we want to break down our Reconciliation Action Plan (RAP) journey.

Financial services providers will always have new regulations to consider. But what’s the true cost of managing these regulations as separate requirements, or as obligations rather than opportunities? Jason Hanna, Lead Solution Engineer at Salesforce, explains what’s at stake and why providers should be thinking of compliance from a singular, end-to-end vantage point.